Meet the Husband and Wife Creators of KYVAN Foods

Meet the Husband and Wife Creators of KYVAN Foods

After ending his career as a professional NFL football player, Reggie Kelly decided to go into the food business. Reggie and his wife, Sheila, created KYVAN Foods together and have now been making delicious sauces, salsas, and seasonings for years. With vegan and vegetarian options KYVAN’s is able to fulfill the needs of any foodie who loves to BBQ.

All of their delicious products are available on the Undiscovered Kitchen website:

KYVAN Jambalaya Sauce ($20): We are delighted to bring you this authentic, Southern-creole flavored KYVAN™ Jambalaya Sauce. Fiery, dry-roasted Cajun spices provide the ‘kick’ overlaying the sweet tartness of tomatoes, bell peppers, celery and garlic. Discover the real taste of the South in your kitchen. Serve with chicken, shrimp or sausage – or all three – along with rice and cornbread.

KYVAN 4 Wing Sauces ($32): Throughout the south everyone has a BBQ sauce or Hot Sauce but none as unique as this Mississippi recipe. One taste and you will appreciate the goodness!

KYVAN 4 All Natural Wing Sauces ($32): Your eyes are not deceiving you. The first ever Sweet Potato BBQ Sauce is now available compliments of KYVAN Foods. We’ve taken the goodness of sweet potatoes and combined it with robust tomatoes, and golden honey to create a blend of flavors unique to the market and sure to send your tastebuds into overdrive! The wholesome goodness of sweet potatoes never tasted so good! Great on Chicken, French Fries, Pork and more!

KYVAN Seasonings – 3 Pack ($29): If flavor is what you savor, look no further! Our three KYVAN™ Seasonings will send your taste buds into overdrive! These seasonings are great on meats, vegetables, pasta, breads…make no mistakes about it, this is the perfect package to meet all you culinary needs!

KYVAN Mild Honey Apple Salsa ($19): This slowly simmered salsa featuring fresh tomatoes and peppers is a sure way to excite your taste buds. With a touch of sweetness combined with an array of spices, KYVAN™ salsa is a great compliment to any dish. Unlike typical salsas that we commonly see, it has a refreshing southern taste mixed with apples and fresh vegetables. One taste and the possibilities become unlimited.

KYVAN Hot Honey Apple Salsa ($19): Like KYVAN™ Mild Salsa, this salsa is also filled with fresh vegetables and mouthwatering spices. It has a hidden heat, but not enough spice to mask the tomatoes and vegetables. This southern delight is a MUST for those seeking to excite your taste buds.

KYVAN Honey Apple Butter ($21): KYVAN™ Apple Butter is made with premium, fresh sliced apples. It is slow cooked in small batches to retain flavor. Premium honey and special spices create a rich, robust flavor just like Grandma’s. It’s perfect to warm you up on a cold morning and great on biscuits, toast, and crackers, or just eat it with a spoon… we won’t tell.

kyvan bbq sauces undiscovered kitchen artisanal goods

Who are the business founders and when did you launch the business?

Reggie and Sheila Kelly were the founders, and the business launched in 2008

What inspired you to start your business?

KYVAN Foods came about after hosting a free football camp in our hometown of Aberdeen, MS. People raved about how good the food was and we decided to take our family recipes and bring them to market.

Where do you currently make your products?


Did you have a background in the food/drink industry when you started? 

No, Reggie was a professional football player, he took his craft from the gridiron to the cast iron.

What are some examples of rookie mistakes you made when starting out?

Finding the right demographic to sell our products in.

Your biggest business challenge to date?

Brand awareness.

How do you stay motivated in the face of competition?

Not trying to get in other people’s lane, but focus on what I can do and giving my best. Trusting God to take care of the rest.

What’s the strangest customer request or feedback you’ve gotten?

Give all the products for free. Can’t stay in business if we do that!

What’s your main business goal for 2017?

To expand in more retail markets.

What makes your company unique?

We come up with unique, never before seen products that are made with love.

What’s your team or company motto/mantra?

If you do the little things right, the big things will follow.

Advice for someone with a great artisan food or drink idea?

Never give up on your dream, give your best and God will take care of the rest.

Evona is a passionate foodie, entrepreneur and the founder of Undiscovered Kitchen, a digital farmer’s market for small batch, specialty foods! She loves discovering new foods from around the country and talking to the artisans who make them.

Leave a Reply

Your email address will not be published. Required fields are marked *