In 2012, PMS Bites founder Tania Green decided to write down how each of her days went. What started as a simple practice to work on becoming more mindful and reflective turned out to be how Tania discovered her passion. She realized that most of her bad days fell during the times she experienced PMS symptoms. This discovery led her to begin the search for solutions that could turn PMS days from bad to good.
For Tania, that meant making time for exercise, more sleep, and–despite experiencing serious cravings–healthy eating. It was then that she started making her organic, vegan bite-sized chocolates specifically for her PMS week. And the best part? Her PMS Bites contain herbs that help reduce PMS symptoms like bloating and cramps.
So for women who feel the guilt that comes after eating a whole pint of ice cream in one sitting, Tania set out to share her alternative solution. And she’s created just that: a chocolate treat that you can crave and enjoy without regret!
PMS Bites flavors include:
- Plain Crazy: This chocolaty and rich bite is the perfect hybrid between a classic chocolate truffle and brownie batter is finished with premium, fair-trade cocoa powder and coconut palm sugar.
- Coco-Nutty: A classic bite generously sprinkled with fluffy coconut.
- All Kinds of Nuts: A classic bite rolled in clusters of crunchy pecans.
[Tweet “Find out how @PMSbites can add sweetness to your PMS days! Read their story #UDKstories”]
Who are the business founders and when did you launch the business?
As of right now, PMS Bites is a one woman show. I founded the business in February of 2015. I purposefully did not create a team because I wanted to test the idea and the recipe to see if there was truly a market. When I launched my Kickstarter campaign and was fully funded within 15 hours, I knew I had something!
What inspired you to start your business?
My PMS symptoms were totally debilitating, and cravings hit me hard. I live in the North End so there are lots of tempting treats around. Instead of running down to a local bakery for a chewy brownie, I started experimenting in the kitchen and concocted a healthy treat I would crave and indulge in with no guilt. Then I realized that these bites fit into my healthy lifestyle and maybe they could help other women. I decided to start my own business in August and then left my job at a consulting firm to pursue my real passion in December!
Where do you currently make your product and how did you find the process of finding a kitchen to be like?
Food entrepreneurs in Boston are really awesome and helpful. A few food startups recommended shared kitchens and I decided to go with Kitchen Inc. I liked the vibe, the people and the location.
Did you have a background in the food/drink industry when you started? (If not, what was your background?)
Totally not. I received my masters from the Simmons School of Management and worked for consulting firms both in the private and nonprofit sectors.
A business idea that was left on the editing room floor?
Hahha. Does this mean other businesses i have thought of, but didn’t pursue? Yes, I have a few of those. One day I was working and my boyfriend at the time was extremely sick. I was stuck in meetings at the time, but all I wanted to do was get him chicken soup and medicine, but couldn’t I wanted to start a care package delivery service that would be delivered in 2 hours or less guaranteed. It lasted 2 months and then I lost my energy for it. It wasn’t my passion. Happy I found it now.
What are some examples of rookie mistakes you made when starting out?
Not looking at costs from end to end. At the end of the day, this is a business and in order to pursue your passion and keep your business afloat, you have to stretch every last penny.
Your biggest business challenge to date?
Producing large quantities. Currently working on hiring more help as I grow.
How do you stay motivated in the face of competition?
You have to be a little crazy to quit a comfortable job and start a food company. I have always had an ability to forge ahead no matter how big the obstacle. I do not suffer from analysis paralysis and I try not to take no for an answer. I approach my business with passion and some playfulness, and I think that’s what appeals to people and can set you apart.
What’s the strangest customer request or feedback you’ve gotten?
I had a guy tell me he loved what I was doing and said, “Long live PMS.” It was pretty funny.
Whats your main business goal for the next year?
Get into Whole Foods in Boston, SF, NY, Denver, LA, Austin
What makes your company unique?
PMS Bites is a lifestyle brand. My overall vision is bigger than the bites. I want to help women realize that PMS is a huge problem that can be reduced or totally fixed by making healthy lifestyle choices. I want to help women take their 122 days back (symptoms can last 7-10 days on average…122 days a year).
The bites are unique because they are healthy, delicious, AND have a special blend of herbs that studies have shown may be good for PMS symptoms. The PMS Bites brand recognition is growing rapidly. Currently there are no other chocolate or dessert companies out there with the same brand recognition that combine chocolate and herbs. It’s growing so quickly and for good reasons!
What’s your team or company motto/mantra?
The Holstee Manifesto. My friend from high school bought me a Holstee poster for my birthday three years ago. I hate posters so I did a polite nod with a, “Oh….a poster. Cool!” Rolled it up, out it under my bed, left it there. Then in early 2014, I wanted to freshen up my living room with a new picture for my wall. I found the poster and decided to frame it, but never really read it. About two months later, I looked at my wall, read it and really understood it. And it became my Bible. I would recite it in the shower and think about it when I realized I wasn’t living up to my true potential. The Holstee manifesto changed my life; it inspired me to pursue something bigger than me. Here’s a link to it.
Advice for someone with a great artisan food or drink idea?
Do it! Just do it! Well, first, make sure that it’s the ONLY thing in the world you want to do. You have to wake up thinking about it, chomp at the bit to talk about it, and dream about it at night. If you don’t, run away as fast as you can because food requires passion and grit. It will not make you millions right away, if ever, so you gotta be in it because that’s what you were born to do. If that’s the case, do it! And run, don’t crawl. Get out there and start talking to people who have done it before you. In my experience, people want to help. They want to pay it forward so glean as much information from them as possible. Then become your own expert and find the resources, tools, and funding you need to make it happen!
TRY PMS BITES NOW!
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